As part of the D&AD Student award Paul-Stanley Mckenzie, Will Hudson and
I set out to tackle a brief set by the Co-Operative.
"Bring the Co-Operatives strapline and brand identity 'Good for Everyone'
to life through an integrated campaign executed in a local context"
Although we were not successful in our submission the work still stands
as a record of my work in Advertising and Promotion. During this task I
took on the role of Project Manager.
What follows are the four boards which were submitted to D&AD which
outline our solution to the brief set. The grow-box which you see
pictured on the "Long Running Scheme" board was created by Jamie Grater
of the BA Honors Product Design course which runs through Ravensbourne
Please click each image to view a larger copy.